
同类推荐
热门推荐
Mourning Glory
Grace Sorentino has never known the good life: from childhood hardships, to a marriage that began with lofty dreams and ended with all hopes shattered, Grace Sorentino has been dealt bad hand after bad hand.Grace and Jackie, her rebellious teenage daughter, are now stuck in Florida, on the verge of poverty. Grace works as an underpaid and underappreciated cosmetician at Saks Fifth Avenue, and Jackie—when she is not spending her time with questionable boys—balances school and two jobs. Just when Grace believes that things couldn't get any worse, she is fired after accidentally insulting a snobby customer.城市传媒形象与营销策略
城市化是人类文明不断进步和经济水平不断提高的必然结果,城市形象的营销活动已经成为提升城市经济、文化吸引力和辐射力的基本推动力。本书融合市场营销学、传播学、城市经济学等理论,通过全面的理论分析阐述不同媒体对于城市形象营销的作用,并探讨了城市形象营销的传媒策略。