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Prime Ministers Who Never Were
Each of these chapters in this book of political counterfactuals describes a premiership that never happened, but might easily have done had the chips fallen slightly differently. The contributors, each of them experts in political history, have asked themselves questions like: what shape would the welfare state and the cold war have taken if the Prime Minister had been Herbert Morrison instead of Clement Attlee? What would have been consequences for Northern Ireland had Norman Tebbit succeeded Margaret Thatcher? How would our present life be different without New Labour - a name we would never have heard if either Kinnock or Smith had become Prime Minister and not Tony Blair? Each of the chapters in this book describes events that really might have happened. And almost did.
一部手机打天下：人类最后的掘金机会
当联想成为PC电脑世界第一的时刻，他们不知道自己正在与时代的方向背道而驰；当中国移动坐拥十亿用户的同时，他们不知道自己正在离用户渐行渐远；当传统行业的大佬们还在算计每分钟能赚多少钱的时候，他们不知道自己正走在悬崖边缘……所有这些都只是因为他们不知道手机是什么，答错一次，毁掉一个伟大的企业；答对一次，你很快就可以成为一个巨无霸。通过本书，告诉你如何选择、使用手机，通过手机怎么赚钱，而我们的生活将会发生什么样的改变。作者结合自己多年的教学、策划经验，总结出零售业、金融业、保险业、出版业、物流业、制造业等十二大传统行业与手机的结合方式与盈利模式。
