The circulation and exchange of goods and merchandise as well as their production are carried on in Europe by Undertakers, and at a risk The farmer is an undertaker who promises to pay to the landowner, for his farm or land, a fixed sum of money (generally supposed to be equal in value to the third of the produce) without assurance of the profit he will derive from this enterprise. He employs part of the land to feed flocks, produce corn, wine, hay, etc. according to his judgment without being able to foresee which of these will pay best. The price of these products will depend partly on the weather, partly on the demand; if corn is abundant relatively to consumption it will be dirt cheap, if there is scarcity it will be dear. Who can foresee the increase or reduction of expense which may come about in the families? And yet the price of the farmer's produce depends naturally upon these unforeseen circumstances, and consequently he conducts the enterprise of his farm at an uncertainty.
The city consumes more than half the farmer's produce. He carries it to market there or sells it in the market of the nearest town, or perhaps a few individuals set up as carriers themselves. These bind themselves to pay the farmer a fixed price for his produce, that of the market price of the day, to get in the city an uncertain price which should however defray the cost of carriage and leave them a profit. But the daily variation in the price of produce in the city, though not considerable, makes their profit uncertain.
The undertaker or merchant who carries the products of the country to the city cannot stay there to sell retail as they are consumed. No city family will burden itself with the purchase all at once of the produce it may need, each family being susceptible of increase or decrease in number and in consumption or at least varying in the choice of produce it will consume. Wine is almost the only article of consumption stocked in a family. In any case the majority of citizens who live from day to day and yet are the largest consumers cannot lay in a stock of country produce.
For this reason many people set up in a city as merchants or undertakers, to buy the country produce from those who bring it or to order it to be brought on their account. They pay a certain price following that of the place where they purchase it, to resell wholesale or retail at an uncertain price.
Such undertakers are the wholesalers in woo and corn, bakers, butchers, manufacturers and merchants of all kinds who buy country produce and materials to work them up and resell them gradually as the inhabitants require them.
These undertakers can never know how great will be the demand in their city, nor how long their customers will buy of them since their rivals will try all sorts of means to attract customers from them. All this causes so much uncertainty among these undertakers that every day one sees some of them become bankrupt.
The manufacturer who has bought wool from the merchant or direct from the farmer cannot foretell the profit he will make in selling his cloths and stuffs to the merchant tailor. If the latter have not a reasonable sale he will not load himself with the cloths and stuffs of the manufacturer, especially if those stuffs cease to be in the fashion.
The draper is an undertaker who buys cloths and stuffs from the manufacturer at a certain price to sell them again at an uncertain price, because he cannot foresee the extent of the demand. He can of course fix a price and stand out against selling unless he gets it, but if his customers leave him to buy cheaper from another, he will be eaten up by expenses while waiting to sell at the price he demands, and that will ruin him as soon as or sooner than if he sold without profit.
Shopkeepers and retailers of every kind are undertakers who buy at a certain price and sell in their shops or the markets at an uncertain price. What encourages and maintains these undertakers in a state is that the consumers who are their customers prefer paying a little more to get what they want ready to hand in small quantities rather than lay in a stock and that most of them have not the means to lay in such a stock by buying at first hand.
