
同类推荐
热门推荐
超预期:小米的产品设计和营销方法
雷军从看似厚实坚硬的产业壁垒上找到了裂缝,凭借新时代的商业逻辑,依托于互联网蕴含的巨大能量,在极短时间内把裂缝撬成了金碧辉煌的大门。4年400亿美金估值的狂飙速度,不但让实业界人士侧目,也让怀有“颠覆”梦想的草根热血喷张!口碑,自古就是极为重要的资产。不过,从用户单纯说“好”到他们愿意投入大量时间积极助推产品的传播,是一个光谱式阶梯结构!用户选择站在哪个台阶,取决于“产品体验-用户预期”的差值,也就是“超预期”的幅度!小米通过互联网工具低成本聚集大量人群,利用这个群落筛选用户最有代表性“痛点”,然后集中资源搞定“痛点”,并运用“外包”的方式以最低成本的把成果转化为产品。Lyrics
Few of Richard Matheson's readers know that he had hopes for writing popular music. At a very early age, Matheson taught himself how to write sheet music, but his family could not afford art supplies and so he had to give up composition. But music never left his mind and when Matheson found a creative new outlet through his writing (cheaper than music, requiring only a pencil and paper), he quickly began composing both prose stories as well as poetry. He picked up music composition again at the age of seventeen, adding music to his poems. Here in Lyrics are the compositions that Matheson created, in publication for the very first time.